Podcast – How To Shape Startup Culture Using Archetypes – The Lexoo Blog

Lexoo are one of the startups I’m lucky enough to work with at Forward Partners. They asked me to talk to them about the culture of Forward Partners and how we defined what that really was. We talked about Jungian archetypes, why Nike is the hero in their own story and why we have a whip and lightsaber in the office.

There’s a transcript and some other links to the workshop presentation here.


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